ThemeJeans

Embellished Jeans are the rage this season

2008-10-24T16:01:00.000-07:00

Embellished Jeans
Beyond Form and Fit

Embellished jeans are the rage this season. Again, nothing new here. In the sixties many young people were decorating their jeans with anything from applied patches, to hand embroidered designs, to drawing on them with a felt tip marker or even a “Bic” pen. The Woodstock counterculture adopted the working man's attire and adapted it with homegrown decorations.

In the 1970's, the sharp and clean cut disco fashion is imported from Europe, promptly displacing the unkempt hippy look. It was a time of tight bellbottoms with refined pocket decorations. The 1980's saw a comeback of the traditional cowboy image, metal studs and all.

It was in 1999, however, that Tom Ford presented his frayed, embroidered, low rise Gucci's in the Paris catwalks, going for a mere $3,500! The term "luxe hippie" is coined, and denim would never be perceived the same way again. This induction set the stage for the jeans revolution that we are living today.

Like so many other objects, the simple egalitarian blue jeans has reached levels of ornamentation (and price) that were unimaginable just a decade ago. The quality and sophistication of the decoration that we have seen these last couple of seasons are amazing! Possibly too much for some tastes, and pocket books, but sometimes trends have to swing far in one direction in order to eventually find their proper place.

I don’t believe this is a fad. Embellished jeans, jackets and skirts are here to stay. It is the style of the ornaments that will vary and evolve, and their quality that will make them timeless.

In the sixties, the images that were used were from a grassroots movement: flower power, peace signs, bubble letters. This millenium has seen a coming of age of the embellished jeans. The canvas has been liberated! We are seeing an enormous array of graphics as well as techniques:

Apliqués
patches
beads
embroidery
sequins
rhinestones
Swarovski crystals
metal studs
painting/silk screening
lace
applications of jacquard weaves
laser “burned” designs
and even diamond and gold!

Advances in fabric finishes and cuts have paved the way to an ever more sophisticated product. The selling point of jeans is no longer just “comfortable and long lasting”.

Then again, not all embellishments, by the mere fact of being plastered on a well cut and finished pair of jeans (let’s take this as a given) are worthy of praise and our hard earned money.

Selecting a pair of embellished jeans is certainly not easy, and taste will play a large role. It’s ultimately a matter of talented design, good judgment, skillful craftsmanship and a fit with your style.

www.jeans-and-accessories.com

Henry Holland and 501 Jeans

2008-10-24T15:18:00.000-07:00

How to get your hands on NEXT spring's jeans, and your chance to quiz the beauty editors... Find out what's fueling the fashion pack this week

FASHION FORWARD 501S

Design darling Henry Holland is set to storm London Fashion Week yet again this month, but instead of waiting the usual six months to buy the collection, his yet-to-be-unveiled collaboration with Levi’s is to be available to buy the very next day! The 6-piece limited edition line celebrates the relaunch of the iconic 501 jean first designed in 1873. We adore Holland’s bold printed and laser-cut embellishments which take inspiration from cult TV show Beverley Hills 90210 and 90s American youth culture.

From £150. Exclusively from the Selfridges ‘Superbrands’ floor from 18th September. 501.com

MLO Jeans - Real Work of Art

2008-10-24T13:10:00.000-07:00

Malibu, home of sun, surf, celebrities... and MLO. Where "casual luxury" is a lifestyle and "exclusive" is reflected in everything from the multi-million dollar beach homes to the famous beaches and their surf spots. This is the story of Malibu artist, David Ashwell, and how his habit of wiping his paint brush on his jeans turned into a one-of-a-kind casual luxury product.

David Ashwell's paintings can be found on the walls of famous Malibu homes, restaurants, institutions and even on some famous Malibu bodies!

As an artist, he has a habit of wiping his brush on his jeans before applying paint to his canvas. Walking around Malibu he was surprised by the number of people who would stop him to ask where they could get jeans like his. When his wife asked him to "paint" her a pair he began to wonder about the commercial possibilities. He knew little about marketing jeans and less about making them. So it seemed like a gift when a friend arrived at his home to check out some of his paintings. She saw his jeans and having grown up in the fashion industry in Italy loved them-and the idea was born.

With his friend's help, David showed his idea to Italian designer, Riccardo Montanari. Well known in the denim world, Riccardo was one of the originators of stonewash jeans in the '80's. He immediately loved it but cautioned that the fit must be perfect. Then he set out designing a casual luxury collection with beautiful, soft demin and an amazing fit. David set about thinking of a name.

Inspired by 27 miles of stunning coastline, scenery and luxury homes, David certainly knew the name Malibu is associated with surfing, affluence and relaxed beach living. He had noticed graffiti on a local wall. You see it near the beaches all over Malibu, usually scrawled in chalk as MLO - Malibu Locals Only - he knew it was right from the first time he saw it. And the brand was born.

Great care and attention is taken to the details on each pair of jeans. Some clients request paint one whole leg--others just a touch below the left cheek! Measurements are taken to make sure that the fit is made to order and clients get exclusive one-of-a-kind jeans that fit both their casual luxury lifestyle and their bodies! Real works of art!

ThemeJeans Handbags

2008-10-24T11:25:00.000-07:00

We recently added a new line to our original concept, ThemeJeans: the ThemeJeans Handbags. They make excellent accessories to any ThemeJeans Designs, but they can also be purchased separately.

ThemeJeans

2008-10-24T10:45:00.000-07:00

Don't throw away your old and ripped-up jeans! Bring them or send them to us and we'll fix 'em up for you. We'll make them look hot, unique, attractive, noticeable, and "all themed-up"!

You can choose from our designs or bring your own ideas to the table! You will be able to select from a large collection of decorative elements to "reincarnate" your jeans. Each pair of jeans is one-of-a-kind; we don't make the same pair twice!

Our designs vary from simple to funky, from casual to elegant. We have customized jeans for men, women,and even children. We are open to our customers' ideas and needs so we can make sure their jeans will mirror their style. We let them pick the decorative elements they wish to see on their jeans, so we can accurately personalize their ThemeJeans.

You can check out our designs at www.themejeans.com. Please, feel free to contact us if you want a pair for yourself. If you are not into the "themed-up" stuff, please pass on our website to anyone you know, who might like our work.

Thanks:))) and keep on stylin'!!!

ThemeJeans

Embellished Jeans are the rage this season

Embellished JeansBeyond Form and Fit

Henry Holland and 501 Jeans

MLO Jeans - Real Work of Art

ThemeJeans Handbags

ThemeJeans

Embellished Jeans
Beyond Form and Fit