Embellished Jeans
Beyond Form and Fit
Embellished jeans are the rage this season. Again, nothing new here. In the sixties many young people were decorating their jeans with anything from applied patches, to hand embroidered designs, to drawing on them with a felt tip marker or even a “Bic” pen. The Woodstock counterculture adopted the working man's attire and adapted it with homegrown decorations.
In the 1970's, the sharp and clean cut disco fashion is imported from Europe, promptly displacing the unkempt hippy look. It was a time of tight bellbottoms with refined pocket decorations. The 1980's saw a comeback of the traditional cowboy image, metal studs and all.It was in 1999, however, that Tom Ford presented his frayed, embroidered, low rise Gucci's in the Paris catwalks, going for a mere $3,500! The term "luxe hippie" is coined, and denim would never be perceived the same way again. This induction set the stage for the jeans revolution that we are living today.
Like so many other objects, the simple egalitarian blue jeans has reached levels of ornamentation (and price) that were unimaginable just a decade ago. The quality and sophistication of the decoration that we have seen these last couple of seasons are amazing! Possibly too much for some tastes, and pocket books, but sometimes trends have to swing far in one direction in order to eventually find their proper place.
I don’t believe this is a fad. Embellished jeans, jackets and skirts are here to stay. It is the style of the ornaments that will vary and evolve, and their quality that will make them timeless.
In the sixties, the images that were used were from a grassroots movement: flower power, peace signs, bubble letters. This millenium has seen a coming of age of the embellished jeans. The canvas has been liberated! We are seeing an enormous array of graphics as well as techniques:- Apliqués
- patches
- beads
- embroidery
- sequins
- rhinestones
- Swarovski crystals
- metal studs
- painting/silk screening
- lace
- applications of jacquard weaves
- laser “burned” designs
- and even diamond and gold!
Then again, not all embellishments, by the mere fact of being plastered on a well cut and finished pair of jeans (let’s take this as a given) are worthy of praise and our hard earned money.
Selecting a pair of embellished jeans is certainly not easy, and taste will play a large role. It’s ultimately a matter of talented design, good judgment, skillful craftsmanship and a fit with your style.
With his friend's help, David showed his idea to Italian designer, Riccardo Montanari. Well known in the denim world, Riccardo was one of the originators of stonewash jeans in the '80's. He immediately loved it but cautioned that the fit must be perfect. Then he set out designing a casual luxury collection with beautiful, soft demin and an amazing fit. David set about thinking of a name.
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